The Lauridsen Group, Inc.

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Sales Manager - Essentia

Sales Manager - Essentia

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Sales Duties: 

  • Work closely with upper management to develop and implement sales and marketing plans and strategies including pricing, margin generation and negotiation of contracts.
  • Visit customers on a regular basis (about 50% field time) to provide sales service and technical product consulting on applications, discover and evaluate new application opportunity and ensure customer satisfaction.
  • Grow sales by identifying potential new customers, understanding their business, and communicating our product value.
  • Participate in relevant trade shows for the promotion of Essentia products and technology.
  • Manage an in-home office including correspondence and telemarketing activities and maintain consistent and effective communications with all relevant corporate groups and manufacturing sites.
  • Provide business intelligence and insight into the competitive landscape.
  • Work daily in the CRM system creating customer communications, updating customer activities, managing sales opportunities, etc.
  • Complete all necessary sales documents (ie: call reports, expense reports, budgeting, forecasting, etc.) in a timely and accurate manner.
  • Participate and support Essentia cross-functional teams requesting your services/participation.
  • All other duties assigned by the Vice President of Sales – North America.

Customer Service Duties:

  • Manage product-related problems with customers such as quantity/quality of product, delivery of product and associated billing problems.
  • Act as a resource for customers by providing related information as well as educating customers about the various applications of Essentia products.
  • Provide product related technical information and consultation to customers.

Professional Development/Continuing Education Duties:

  • Attend conferences and seminars to learn about current developments in research and the potential impact on Essentia products.
  • Regularly review industry updates/trends and emerging marketplace opportunities.
  • Develop skills through training and seminars to enhance the negotiation and selling process of Essentia products.

Job Requirements

  • Background in technical grade sales and the ability to apply that knowledge to the sales function.
  • Knowledge of key account strategies/techniques and the ability to analyze business trends and product cycles.
  • Ability to effectively communicate with management, research staff, customers and other business contacts.
  • Ability to apply technical knowledge to troubleshoot elementary difficulties in various customer applications.
  • Ability to learn, understand and communicate product information of a technical nature to customers and brokers.
  • Ability to manage and maintain corporate confidential information as well as customer confidential information such as formulations, results, etc.
  • Knowledge of organizational methods and the ability to manage multiple tasks/projects simultaneously.
  • Ability to comply with work-related deadlines.
  • Ability to remain calm and professional during peak periods of activity.
  • Ability to travel on Essentia business in various forms of inclement weather.
  • Ability to operate all necessary office equipment required to accomplish job duties such as computers, telephones, etc.
  • Competent with technology and basic software systems (Microsoft Word, Excel, PowerPoint, etc.).
  • Ability to work daily and extended hours as necessary.
  • Ability to assist with special or ongoing projects as instructed by senior management.
  • Willingness to set up and conduct business activities from a home office.
  • Ability to promote teamwork amongst the sales group and with other Essentia departments.
  • Strong relationship management skills.
  • Ability to interact with and influence key decision-makers.

Job Qualifications



Bachelor’s Degree is preferred.  Science or Business Administration a plus. 




3-5 years in technical grade ingredient sales required.